The bath towel is the one you use most. It wraps around you after a shower, carries a little of the day's weight, and does this again the following morning. A good bath towel should feel comfortable the first time and the hundredth time.

Our cotton bath towels come in a range of weights — which is where the idea of GSM becomes useful.

GSM means grams per square metre. It tells you how dense and how heavy a towel is, which determines how it feels against the skin and how quickly it dries.

400 GSM towels are lighter, breathable, and quick to dry — the kind of bath towel that suits a busy morning or a family bathroom where things move fast. Our 500 GSM towels sit in the middle — fuller and more cushioned, without feeling heavy. And 600 GSM towels bring real plushness. They are slower to dry but deeply soft — suited to those evenings when a bath is the whole ritual, not just a step in it.

If you prefer a smoother texture and a towel that holds its softness through many washes, our bamboo towels range from 380 GSM to 600 GSM, each weight offering the same characteristic softness with varying levels of weight and coverage.

Our pure cotton towels across the Elite, Comfort, and Gold collections are designed for different moods and spaces — from the clean lines of the Elite range to the warmer tones of the Gold Collection, which works beautifully in guest bathrooms.

Hand Towels: Small, But Worth Choosing Well

A hand towel sits beside the basin and dries hands through the day. It's the most-seen textile in most bathrooms, which is reason enough to choose it carefully.

Ours are sized to fold neatly and hang without bulk. They pair naturally with our bath towels — so whether you choose white towels for a clean, minimal look, green towels for something calm and grounded, or pink towels for a softer mood, the hand towel continues that feeling across the room.

Think of the hand towel less as a utility item and more as the small detail that ties your bathroom together.

Face Towels: The Most Personal Piece

A face towel is used twice a day, closest to the skin, which means it should be the gentlest thing in your bathroom. Lighter in weight than a bath towel — typically in the 300–380 GSM range — a good face towel pats rather than drags, absorbs without roughness, and dries quickly enough to feel fresh every time.

If you haven't given your face towel a separate thought before, this is the moment to start.

Kids Towels: Designed for Play, Built for Everyday

Our Play Collection brings bath time into a different register. These kids towels feature bold, joyful prints — Dinoverse, Jungle Safari, Sail Away, and more — in a 350 GSM weight that's light, quick-drying, and gentle enough for younger skin.

They're designed to be easy to use, easy to wash, and easy to love. A small thing that makes the end of a noisy, colourful day feel a little softer.

Choosing Colour: More Than Decoration

The colour of your towel changes how a room feels. White towels open a space up, giving bathrooms a sense of brightness and calm. Red towels add depth and warmth. Yellow towels bring a quiet cheerfulness that's hard to place but easy to feel. Pink towels soften the room. Green towels ground it.

Our palette at Himeya is drawn from natural references — still water, morning light, stone and earth — so whatever colour you choose, it settles into the room rather than competing with it.

A Simple Guide to GSM

Not sure which weight to start with? Here's how we think about it:

• 300–400 GSM — Lighter, faster-drying. Good for everyday use, kids, and warmer months.
• 400–500 GSM — Balanced and versatile. Works well for most bathrooms and routines.
• 500–600 GSM — Fuller, plush, and more indulgent. Best for personal spaces and slower evenings.

There's no single right answer. The best GSM is the one that matches how you use your bathroom.

FAQs

What is GSM in towels and why does it matter? 

GSM stands for grams per square metre and measures how dense a towel is. A higher GSM means a heavier, plushier feel. A lower GSM means a lighter towel that dries faster. Understanding GSM helps you choose the right towel for the right use.

Which is better — 400 GSM or 600 GSM? 

Neither is universally better. A 400 GSM towel is ideal for daily use and quick drying. A 600 GSM towel feels more plush and is better suited to slower routines or guest bathrooms. We'd suggest having both if your space allows for it.

What is the difference between a bath towel and a bath sheet? 

A bath sheet is larger than a standard bath towel — typically around 90 x 180 cm — offering more coverage. It works well for taller individuals or anyone who prefers to fully wrap up after a bath.

Are bamboo towels good for daily use? 

Yes. Bamboo towels are known for their smooth texture and softness that holds through repeated washing, making them a good choice for everyday routines.

What size towel is right for kids? 

Kids towels are typically slightly smaller than adult bath towels and lighter in weight — around 65 x 130 cm and 350 GSM — easy for children to handle on their own and gentle enough for their skin.

How many towels does a home actually need? 

A practical starting point for one person: two bath towels, two hand towels, two face towels. One in use, one ready. For families, adjust by number of people and how often you wash.

What colour towels work best in a white bathroom? 

All of them, in different ways. White towels keep the look clean and cohesive. Soft pink or green towels add warmth without disrupting the calm. Red or yellow towels create a focal point if that's what you're after.